Anthony McGuire

Head Of Marketing at Neustreet

Head Of Marketing at Neustreet

Category

Marketing

Channel

Why you should listen

At Neustreet we're building the next generation of culture and collectibles such as : Sneakers, Trading Cards, NFTs' and more. I used to work on Facebook’s Global Partnerships Team, managing relationships with brands like Procter & Gamble, Heineken, and General Motors and agencies like Publicis, Omnicom, and Dentsu Aegis. I advised on Facebook and Instagram strategy, full-funnel media optimisation, creative positioning and digital transformation. I also have plenty of experience getting my hands dirty in the details of media execution. After leaving Facebook in 2018, I threw myself into the wild world of startups and consulted with several companies in roles ranging from growth marketing to agile development to strategic advisory to driving down acquisition costs on Facebook and Instagram. I worked with companies in Entertainment, Blockchain, AI, Talent & Recruitment and Fintech. I also worked on my own startup Onefan, helping sports and entertainment influencers better monetise. I have a strong international network and have worked on many projects across Europe, Asia (China, Pakistan, Philippines), the Middle East and the US. Thinking and acting globally is very important to me.

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