MARIO'S STORY: 2012: Selling blenders door to door leads to Froothie Australia Mario began his journey with $300 in the bank. Unconventional marketing techniques, efficient logistical systems and a team of global contractors propelled Froothie to $1m in year one and over $10m in year 2, all bootstrapped. 2013: Forms Optimum Appliances Mario built the Optimum range of appliances to satisfy the demand for high-end kitchen appliances. Optimum went on to achieve global brand status. 2014~: Launches HX, Vie