Sam Ades is an award-winning digital strategy and brand building executive who most recently led the launch and management of DC Universe, the ground-breaking fan membership designed to super-serve DC fandom. In his over twenty years at Warner Bros., Sam has held leadership roles across franchise management, digital marketing, events and experiential and more - always with the goal of using data-driven insights to build sustainable fandoms at scale. Sam was approached to lend his audience engagement and direct-to-consumer experience to the Immortal Studios mission and signed on to develop a long-term strategy to help achieve their goals.