Peter is the Founder and Chief Executive Officer, leading Immortal Studios in creating a new story universe to awaken the hero within everyone and defining a new business model centered around direct user engagement. Peter has a decades long career leading innovative entertainment and media ventures between the East and West, and has been active in empowering underserved communities. In His Own Words : "Reading Wuxia novels was my favorite past time growing up. In that ancient and mystical world of martial heroes’ journeys, I discovered a reality that inspired and excited me. Through them I discovered the possibility of greatness and freedom born from self-empowerment and connecting to Spirit. Even now, many years later, those feelings are still with me – in fact, they’ve only grown stronger. We are all living during a challenging time, and the enormity of the tasks and difficulties at hand can feel dispiriting and overwhelming. These are also EXACTLY the backdrop for the emergence of heroes. I believe that stories can be an ignition to help us meet the challenges of our lives with courage and grace – and that Wuxia, and its heroes of all sizes, shapes and colors -- are its vanguard. In re-awakening my own hero to create a modern and elevated home for this timeless genre, we hope to awaken – and unleash – yours too. Here, I also dedicate Immortal to the memory of my father, who awakened my hero."