Kera is the head of marketing at Hustle Fund, where she creates and manages the company's content and events strategy. Prior to Hustle Fund, Kera was the first employee at The Hustle, a media company with daily newsletter that was acquired by Hubspot in 2021. At The Hustle, Kera grew the annual conference from 400 to 2500 people over 4 years, in addition to producing 30+ other events a year. She also developed a weekly newsletter specifically for The Hustle's event audience. As part of her event production process, Kera sent out 100s of cold emails each year to prospective speakers, sponsors, and partners.