I am Founder & CEO of DAIVID, a #CreativeEffectiveness business blending and layering multiple technologies to attain the deepest understanding of content performance. We're on a mission to redefine advertising research. Prior to DAIVID, I led global Insight teams in a mix of blue chips and start-ups. I have built four Insight teams from scratch by understanding data needs, defining processes and hiring and developing superb team members. I have set product strategy, visioning the creation of highly succes