Tracey Follows

Founder at Futuretrade

Contributor at Forbes




Why you should listen

I am a Futurist, a consultant with global brands, specializing in the application of strategic foresight. As a member of the Association of Professional Futurists and World Futures Studies Federation, and a former Head of Strategy at Wired, I help clients understand the next generation of consumers and help businesses make decisions with the future in mind. Clients: | Virgin | Diageo | EY | KPMG | Sky | Google | and more. A regular keynote speaker around the world I have spoken at the UN HQ in New York, delivered my TedX at the UK Foreign & Commonwealth Office and debated at The House of Commons. I regularly deliver keynotes from Think With Google to Farfetch's 10th Annual Gathering. Recent work includes: Future of Work | Responsible Technology | Age of Ethics | Future of Media | Future of Marketing | Future of Retail | Future of Crime and Justice | Future of Luxury | Sustainable Futures | Education Futures. Winner of Adage 'Woman to Watch' 2017, Women in Marketing Award 2016 for Outstanding Contribution, and Inaugural Creative Strategy Lion Jury President at Cannes Lions International Festival of Creativity. Fellow of RSA.

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