J Scott Nixon

Marketing Director at HubSpot

Marketing Director, Newsletters at HubSpot

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Marketing
Leadership

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Why you should listen

Executive, advisor and operations leader with more than 10 years of measured success across the media, subscription and advertising industries. Currently building world-class newsletters at HubSpot with 2m+ readers. Led product, growth and engineering at The Hustle, acquired by HubSpot. Developed and launched TechCrunch's premium subscription, TechCrunch+. Served as interim CMO for Favly, an early-stage startup. Managed user acquisition for Surfline across three subscription business units. Served as founding member of the internal media buying department for Propel Media. I enjoy building products that people love, developing full funnel marketing strategies, along with the occasional cross-country road trip. Core areas of expertise: – Performance marketing ($75MM+ ad budget managed to date) – GTM strategy – Subscription lifecycle marketing – Product development and management – Brand development and awareness – Talent recruitment, management and retention – Fundraising

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