I think it's important that people move around cities in ways that help them. I also believe that any new company being launched MUST consider the planet. Since starting Newlane in 2018, we've developed a game-changing product to get more people on 2-wheels, been backed by Innovate UK, on the verge of launching impactful partnerships and received celebrity endorsement. I believe that we should all fail fast, fail hard & fail often, because that’s how we know we are pushing ourselves to be better. I also believe that we should do it whilst having fun!