I’m fascinated by consumer attention and the cyclical challenge it provides in discovering and rediscovering how to attract and retain it. With over 15 years of experience in advertising, marketing and branding, I’ve always guided creative and challenged brands by my personal mantra to “think bigger.”
My experience is eclectic ranging from Fortune 100 to challenger brands across sports, entertainment, hospitality, e-commerce, retail, healthcare, higher education, and more. With expertise traversing brand building, marketing, strategy, UI/UX, and video production, I’ve seen firsthand the shortcomings of marketing (and sales) efforts alone. I founded Wolves Not Sheep with a desire to change that by focusing on core issues plaguing brand, product, and market innovation to accelerate startups from zero to one.
In pursuit of that goal, I’m fortunate enough to also serve as the editor for a pillar project of the firm – tobedisrupted.com. In doing so, I have the pleasure of interviewing some of the more disruptive minds in business and marketing today.