▶️ Information Services, Professional Services, Marketing & Advertising, Media & Publishing, Start-Ups (Legal-Tech, Reg-Tech, Fin-Tech)
I help organisations adapt to their customers’ changing needs, evolving the way they interact by designing, building and optimizing effective digital touchpoints and product portfolios.
As a ▶︎ Digital Native ◀︎ I helped build out the online advertising ecosystem in Hungary, brought innovative solutions to the market before mainstream adoption, leveraged mobile communication as far back as 2010, and built marketing automation and growth hacking campaigns.
Working as a ► Change Driver ◀︎ I instigated, built, and led cultures focused on digital transformations to achieve long-term business success.
Looking beyond CVs and résumés, I found and nurtured talent to build ► Healthy, Innovative & Agile Teams ◀︎ valuing transparency & actions over hierarchy & conventions.
I have successfully brought the flexibility and get-it-done attitude which is needed in a ► Start-Up Environment ◀︎ to succeed in corporate environments; I empowered my teams to take appropriate risks to create resilient and sustainable businesses.
▶️ My international experience in Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovakia, Hungary, Romania, Germany, Benelux, France, Spain, Italy and the US includes
New Business ► In addition to launching central and eastern Europe’s leading low-cost airline, I developed central Europe’s main job board, relaunched the most trusted legal research platform in Hungary, and standardised country-specific digital sales & marketing tools.
Organisational Development ► I eliminated legacy silos and established a new structure around content creation, product development, customer experience & digital excellence.
Product Portfolio ► I reduced complexity, moved the organisation to online & mobile-friendly offerings & reduced time-to-market by 50%.
Digital Sales & Marketing ► I established a healthy mix of 65% digital from an offline mix at 90%.