For Nathan Barry, the Founder, and CEO of ConvertKit, a huge turning point came at the age of 24. His business was flatlining, and he was losing customers every month. During a chance conversation with a friend, he was advised to either kill the company or give it the necessary resources and attention. It was time to double down or shut down. This was a huge moment. What he did next would determine the fate of his business and potentially his entire future. But he didn't seize the moment straight away. He w