Mara Gordon is the co-founder of Aunt Zelda’s™, Octopi Wellness, and Zelda Therapeutics (now Zelira Therapeutics). She specializes in the development of cannabis treatment protocols for seriously ill patients, and is a pioneer in medicinal cannabis globally. Aunt Zelda’s™ line of products are the result of years of research & development in consultation with knowledgeable physicians and world-renowned researchers. Utilizing time-proven extraction processes improved with modern technology, Aunt Zelda’s™ products offer precisely measured potency & purity that allows patients to dose to the milligram, unlocking the therapeutic potential of cannabis. Aunt Zelda’s™ is manufactured by The Oil Plant. Previously, Mara worked as a process engineer, helping Fortune 500 companies create intelligent software. This experience has enabled her to take a detailed & scientific approach to medical cannabis. Her pioneering work in cannabis was recently chronicled in the Ricki Lake and Abby Epstein documentary, “Weed the People”, as well as Windy Borman’s film “Mary Janes: The Women of Weed”, and Ben Daitz's "The Medicine in Marijuana". Mara is a Director of North Bay Credit Union (NBCU). She has been the keynote speaker at numerous conferences around the globe, and holds numerous advisory board positions including Zelira Therapeutics, CannPal, House of Saka, Patients Out of Time, and Marijuana Business Daily.