I've been a writer for brands since 1993, and set up Reed Words in 2014. We make brands and businesses stronger through language. From our offices in London, Manchester and New York, we work on a huge variety of projects for clients around the world. We've developed verbal identities for Heinz, Formula 1, Colgate, Penhaligon’s, Global Payments and Madame Tussaud's. We’ve created international ad campaigns for software brand Bluebeam. We've developed chatbots with Skype. We've written packaging for Tesco