Experience of publishing and new media, including web publishing and marketing, creating a line of digital products, project managing innovative digital initiatives, negotiating commercials and developing appropriate strategies for content owners to navigate the digital space. Author of The Content Machine: Towards A Theory of Publishing from the Printing Press to the Digital Network published by Anthem Press Specialties: ebooks, blogs, social media, digital products, web marketing, digital marketing, PPC campaigns, PPC marketing, content digitisation and digitisation programs, publishing, project management, web innovation, ARGs, digital media, business development, iPhone, mobile development and web, web platforms, editorial, copywriting, copyediting, web production, digital strategy, commercial strategy, digital sales, content acquisition,