Till Eckel brought the joy of ideas and writing to advertising immediately after graduating from high school. He has remained true to this until today, with the exception of an interruption to his studies. In addition to clients such as Hornbach, ebay, Netflix, Nike and Sparkasse, over the course of his career he has been responsible for large automotive budgets such as Mercedes, Audi, Volkswagen and, for several years now, the global MINI budget. At his stations he was able to learn from outstanding personalities and today he tries to pass this on to the more than 100-strong team on the Spree. Together with them he has won the most important creative awards, including several Golden Lions in Cannes. Till Eckel has been a member of the ADC for over 10 years. He teaches the cross-media project in the ideas class in the winter semester 2019/20.