> I do not plan. I experiment > I do not command. I lead by example and coach > I do not mitigate risks in advance. I take reasonable risks > I do not create logic. If the logic can be learned from data > I do not talk corporate jargon. I talk feelings and empathy > I do not differentiate between tech and business. Tech IS the business > I do not deny art and creativity in hard tech and science. I welcome them > I do not use extensive requirements. I organize a continuous conversation with clients >