Entrepreneur and conversion optimization consultant with experience in selling digital products and services to consumers and businesses in 19 languages and over 100 countries. 12 years experience in visual, e-marketing and business project management. Experienced creative director and designer for over 6 years (covering print, web, brand and product interface projects) Founder of the Startup Malta Business Plan compeitition and co-founder of the Startup Malta Foundation for Entrepreneurship. A regular attendee of events such as adTech, eMetrics and the Conversion Conference. A speaker at the eMetrics Marketing Optimization Summit Toronto Ontario 2009 - “Action is where the Action is: Optimizing your Optimization Culture” In 5 years at Uniblue led to the creation of an internal design department, a strong visual strategy as well as constantly developing the company’s optimization culture My Specialties are Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, Consultant to Acquisition teams (Advertising, Partners and Affiliate programs)