Tina Müller is an international business leader, author, and activist. She is a beauty industry expert (with over 20 years of experience in the field). Tina is currently the CEO of Douglas and a true purpose driven innovator at heart. Always seeking novel, better and more efficient ways to solve problems and reach visions. At Douglas, she’s successfully steering the #FORWARDBEAUTY.DIGITALFIRST strategy, creating the leading European beauty platform with new and disruptive digital technologies to ensure Douglas expands its number 1 position as beauty destination for European customers. Tina is a passionate about change and transformational leadership. She is a supporter of women in leadership and she strongly believes in the power of support. That’s why she’s a mentor and partner of the Initiative Women into Leadership (IWiL). She is awarded with the "German Diversity Award" in 2020. She is an author, future enthusiast, marketing guru and game-changer. When she’s not at the office you’ll find her in her urban garden or diving deeper into the topics of aging and health.